Do you use the Internet to collect the names or emails of clients go boost your sales funnel? Well you may have to make some changes to comply with the European Union’s General Data Protection Regulation (GDPR).
Before you say, “I don’t work in Europe,” and click away, please note this involves anyone who collects information anywhere in the world. Also remember that internet security is an ever-evolving field, and it will not be surprising if we find similar regulations proposed in the US.
What is the GDPR?
The GDPR is a set of regulations which will take effect in the next few months. In essence, they are new rules for how we collect data on Europeans. This includes everything from asking for email addresses to something as simply as requiring a date of birth.
The name of the game with the GDPR is getting consent. The goal is to protect user’s data from being abused and, therefore, receiving permission to contact them is the task at hand.
What Do You Need to Do?
There are two main things most companies need to do to stay compliant with the GDPR.
First, update your subscription forms to reflect the new rules. To find out more about these rules, see the official website, www.eugdpr.org, or consult your legal counsel. Speaking generally, this includes making sure no boxes are pre-checked, you explain how the collected data is used, and how clients can opt out of/delete your access.
Second, you may want to send existing clients an updated consent form. This will give them the option of continuing to receive your communications or opting out if they so choose.
The Good News
Luckily, most online services have been updating their procedures and terms to meet the GDPR standards.
If you use an email service, for example, the chances are they will be making this transition as easy for you as possible. You have probably already been contacted by them regarding these new regulations. Following their simple instructions should get you up to date quickly. The same goes with most website hosting providers and social media accounts.
Marketing and Website Design
Jason does the Marketing and Sales for Priority IT Works. In addition to the Blog he assists with customer satisfaction and website design.