SEO for the DUM
This is the first article in our SEO Series. For Part 2, click <a/ href=”http://priorityitworks.com/basic-it-info/seo-content/”>here.
Countless articles all over the internet try to demystify SEO. “Get Noticed on Google!” or “Move up the Ranks on Search Engines” is blasted at you from ads to articles to spam emails from the moment you start your website. So how can you do your own SEO? Here’s how. If you get stuck along the way, give us a call and we’ll help you through it.
What is SEO?
Let’s start with the basics. SEO stands for search engine optimization. Most likely, if you read this far, you already know that. You are trying to get your webpage to show up when your potential customers search for the stuff you offer. That’s why you’re here.
So, Let’s Get Started.
First, we want to find out where to spend your time. Find an SEO auditor like Woorank, Raventools, or Yoast. Find one that works best with your web builder. Also, you’ll want to get setup on Google Analytics (it won’t help you now, but in a week it’ll be your best tool to track the success of your SEO).
Figure Out Your Keywords
Keywords are the most important part of SEO and they inform every section below this sentence. Google Keyword Planner, KWFinder, and Moz’s Keyword Explorer are all free tools for finding your SEO Keywords. Find them, love them, and update them often.
Fix Your Images
Check if any images are broken on your website (your auditor should do this for you). If there are images no longer connected to your website or missing, this could hurt your SEO ranking. Next check all their alt attributes, otherwise known as alt text. Most web builders give you the option to add alt text on every image either in your media library or right in your builder, if not, the html to add alt text is pretty simple.
Fix Duplicate Content
When google is crawling your website to find content to deliver to its customers, it’s looking for clear content that is easy to navigate. Having duplicate content such as the same sentences, same pictures. In some situations, builders will create multiples versions of your page so you can view it on desktop or mobile, this can have a negative effect on your SEO.
Check for Meta Descriptions
Google uses your meta-descriptions or snippets to show people searching for your site what your site is all about. It is a synopsis of the page, but more importantly, it is your way of talking to a lead before they reach your website. Make it catchy and make it easy to read.
Check for Link Issues
Remove or update broken links. Remove nofollow commands from links to relevant pages. Nofollow commands should be reserved for pages that don’t have content for your website visitor, like your terms and conditions page or a login page.
Also, just like with your images, you want to make sure you have alt text on every link or almost every link anyway.
Follow these steps to begin optimizing your website. The next thing to do is provide the best content for search engines to better connect with your site. Check out our Content article in this SEO Series here.
Jami has 6+ years of Information Technology experience. He received his degree in Business Economics and has a strong background in the service industry. Jami believes in combining the Information Technology industry and the Service industry in order to make his team’s services more accessible to the client.